Increase ivf success rate

3 things you can do to improve your ivf success rate

improve your IVF success rate

For brevity I am going to use the term ‘IVF’ as a generic term for fertility treatment, including ICSI, donor egg/sperm etc.

There are three major factors that can increase IVF success rate.

  • The quality of the embryo(s).
  • The uterine environment the embryo(s) is/are being placed into.
  • The embryo-uterus interaction.

With fertility treatment there can be a lot of focus on the quality of the embryo as an indicator to IVF success. However, embryo quality is only one of the three factors – and the one over which you don’t have much control.

So, what can you do about the other two factors to increase your chances of IVF success?

IVF Fertility Treatment

have a relaxed embryo transfer

A study* looked at the correlation between a patient’s depth of relaxation during embryo transfer and IVF success rate. The most relaxed patients had double the IVF success rate. 

The belief is that the more relaxed the patient, the more relaxed her uterus would be, which may have a positive effect on the embryo-uterus interaction.

The study tested various relaxation approaches from hypnosis to medication. The patients who underwent hypnosis during their IVF treatment were the most relaxed and had the highest success rates. 

Most clinics allow patients to take an mp3 player into the procedure, so use something you find relaxing to listen to. Anything has got to be better than the trashy radio station that was blaring out in one clinic I visited!

Ensure you are not rushed before or after the treatment. Protect your space; it’s your body and your mind.

*1. Levitas, E. et al, ‘Impact of hypnosis during embryo transfer on the outcome of in vitro fertilization–embryo transfer: a case-control study.’ Fertility and Sterility – Vol 85, Issue 5, (2006), 1404–1408

use visualisations

There is plenty of research showing how our mind impacts our body. I am a big fan of visualisation to help with IVF success. I believe visualisations are far more powerful than affirmations because when you visualise, you shift from using your conscious mind to your unconscious mind.

Think of your imagination as a gateway to your unconscious mind, which controls all your bodily functions including balancing the delicate cocktail of fertility hormones required for fertility treatment and success with IVF.

You can use the power of visualisations to prepare your body for IVF. To do this, you imagine the body working with the medication to create the most healthy environment for your embryo(s); you visualise your body embracing the medication and your embryo(s) thriving.

One of my clients had collected a low number of high quality eggs on her first IVF. We created some visualisations for her to listen to and use for her next cycle. She went on to harvest a significantly larger number of high quality eggs at her next IVF cycle (which was a success). Were the visualisations the only factor that made a difference? Probably not, but she believed it was a massive factor and now has a beautiful daughter. 


Staying relaxed during IVF treatment

two week thrive

Most patients find the 2WW (two week wait) the most stressful element of IVF treatment. They often feel isolated and alone. The clinic has done all they can and it is now down to the patient. Will it work? So much energy, time and money has gone in to this moment, but you won’t know for a couple of weeks. The not knowing can be agony. 

This is the time when the uterus interacts with the embryo. Your uterus literally embraces the embryo, shifting the stromal cells to envelop it. If you are stressed, your body will prioritise ‘fight or flight’ survival mode over welcoming new life. 

Stress is future thinking. It’s the misuse of imagination. 

We are designed to live in the moment, not the future. Wellbeing means being in the moment. Come back to the here and now. Recognise, from the moment of embryo transfer, that you are pregnant. Be with yourself and your body in that. Visualise your body doing exactly what you want it to do. This can help you turn the Two Week Wait in to a Two Week Thrive. 

I created a resource to help you do just that, turn the Two Week Wait in to a Two Week Thrive. It’s a printable journal, audio recording and hypnosis track to help you stay present in each day. You can download it here.

make sure your mind is working for you and not against you.

Our mind impacts our body whether we know it or not.

Find out if you have any psychological blocks that may impact your IVF success.

make sure your mind is working for you and not against you.

Our mind impacts our body whether we know it or not. Find out if you have any psychological blocks that may impact your IVF success. 




Remove any psychological and physio-psychlogical blocks to getting pregnant.


of mind

Find a place of peace without giving up (it does exist!)



Stop life feeling on hold and find your flow again.  The more life flows the more your body flows.



Let go of fear and anxiety that can negatively impact your chances of getting pregnant.

“In my 7th month of pregnancy, after 2 failed cycles of IVF and lots of desperation.  What I needed was changing my mindset and Russell was invaluable in helping me to do so.”


“I want to say a huge thank you from my heart from myself and on behalf of my partner. I am 13 weeks pregnant!  I really believe that you were a huge factor in me becoming pregnant with ICSI. I can’t thank you enough.”


“I’m 21 weeks pregnant right now. I definitely recommend you to anyone I know that is trying to get pregnant. Thank you!”


IVF Coach
Russell Davis
Coach and Cognitive Hypnotherapist

Russell Davis is a fertility Coach and Cognitive Hypnotherapist, writer and speaker and helps people remove psychological blocks to getting pregnant. 

Russell’s personal experience echoes his belief that too many couples go through fertility treatment unnecessarily and that the success rate of treatment is unnecessarily low. Whether natural or assisted conception, Russell has helped hundreds of couples all over the world move from despair to hope to success.

Russell founded The Fertile Mind fertility mind-body programs and coaching based on he and his wife’s 10-year double infertility journey which resulted in the natural conception of their son. Russell is a therapy supervisor and Registered and registered under the UK Governments Complementary and Natural Healthcare Council (CNHC) adhering to their strict code of ethics.

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